Privacy Policy
We respect your privacy and we are committed to protecting your personal information.
This privacy notice applies to all Piero Atchugarry Gallery operations. It explains the type of information that we collect and hold about you and our reasons for doing so, as well as your privacy rights and how the law protects you.
We may update this privacy notice from time to time and will post any revised notice on this web page. Where appropriate we may notify you by email or by a notice on our website if there are material changes to our privacy notice.
This version was last updated on 30 June, 2023.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This privacy notice is sub-divided under the following headings:
WHO WE ARE
HOW DO WE COLLECT INFORMATION ABOUT YOU?
WHAT PERSONAL INFORMATION DO WE PROCESS AND WHY?
WHO SEES YOUR PERSONAL INFORMATION?
IS YOUR PERSONAL INFORMATION TRANSFERRED OUT OF THE EEA?
HOW LONG WILL WE KEEP YOUR PERSONAL DATA?
WHAT STEPS DO WE TAKE TO KEEP YOUR PERSONAL DATA SECURE?
YOUR LEGAL RIGHTS
CONTACT INFORMATION AND COMPLAINTS
1. WHO WE ARE
PA Art Gallery Miami, LLC doing business as Piero Atchugarry Gallery operates. The principal operating companies are:
Piero Atchugarry Gallery, 5520 NE 4th Ave, Miami, FL 33137
Piero Atchugarry Gallery, Corso Vercelli 11, 20144, Milano (MI)
This privacy notice is issued on behalf of the Piero Atchugarry Gallery g, so that when we mention “Piero Atchugarry Gallery”, “we” or “us” in this privacy notice, we are referring to the relevant company in the Piero Atchugarry Gallery group that is responsible for processing your data.
2. HOW DO WE COLLECT INFORMATION ABOUT YOU?
Direct Interactions
Most of the personal data we process about you comes directly from you (whether face to face, over the telephone, on a paper form, by email or online).
For example, we collect data from you directly:
when you express an interest in buying or selling an artwork to one of our staff or representatives;
when you attend a Piero Atchugarry Gallery event;
when you visit us at an art fair;
when you purchase an artwork;
when you purchase goods from our shop;
when you subscribe to receive news about upcoming shows and events;
when you ask us to send you information, including about artists and their works; and
when you visit the Website
Your image may be collected by Piero Atchugarry Gallery if you attend our premises; in particular, we use CCTV on our premises, including in our gallery spaces, for the security of our staff, our visitors and the artworks that we exhibit and sell. We may also have staff photographers documenting events.
Collection from other sources
We may also obtain information about you and/or the artworks that you own or wish to buy or sell or collect from other third party sources; for example:
Identity and contact data, when someone introduces you to us (e.g. because they believe an artist or work may interest you);
Identity and contact data, when we research artworks and we find information about you in sources such as newspaper articles, exhibition catalogues, public auction results, or one of our contacts gives us feedback in relation to artworks or persons they have been told about.
We may receive or obtain:
Contact, transaction and financial data from providers of technical, payment and delivery services;
Identity and contact data from publicly availably sources, such as Companies House and the Electoral Register;
Identity and contact data from art platforms such as Artsy;
Usage data (being information about how you use our website and/or about recipients of our mailshots) from third parties, such as Google Analytics.
We also collect, use and share aggregated data, such as statistical or demographic data, for any purpose (Aggregated Data). Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature.
Personal data collected through the Website
Among the types of personal data that the Website collects, by itself or through third parties are: trackers; usage data; first name; email address.
You may freely provide your personal data. Usage data is collected automatically when using the Website.
Unless specified otherwise, all data requested by the Website is mandatory and failure to provide this data may make it impossible for the Website to provide its services. In cases where the Website specifically states that some personal data is not mandatory, you are free not to communicate this personal data without consequences to the availability or the functioning of the Website.
You are responsible for any third-party personal data you publish or share through the Website and confirm that you have the third party's consent to provide their personal data to Piero Atchugarry Gallery.
The data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Piero Atchugarry Gallery, in some cases, the personal data may be accessible to certain types of persons involved with the operation of the Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as data processors by Piero Atchugarry Gallery. The updated list of these parties may be requested from the Piero Atchugarry Gallery at any time.
Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:
Advertising
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Website. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
Salesforce (Salesforce.com, Inc.)
Salesforce is an advertising service provided by Salesforce.com, Inc.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Google LLC)
Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Contacting the User
Contact form (this Website)
By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data processed: email address; first name.
Tag Management
This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion.
This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.
Google Tag Manager (Google LLC)
Google Tag Manager is a tag management service provided by Google LLC.
Personal Data processed: Trackers; Usage Data.
Place of processing: United States – Privacy Policy.
The Website users trackers. To learn more, please consult the Cookie Policy.
3. WHAT PERSONAL INFORMATION DO WE PROCESS AND WHY?
We will only use your personal data when the law allows us to do so.
Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you;
Where it is necessary for our Legitimate Interests, or those of a third party, and your interests and fundamental rights do not override those interests;
Where we need to comply with a legal or regulatory obligation;
With your consent.
4. WHO SEES YOUR PERSONAL INFORMATION?
Within the Piero Atchugarry Gallery Group
Your personal data will be processed by the company within the Piero Atchugarry Gallery group that initially receives it, and may also be transferred to and processed by other companies within the Piero Atchugarry Gallery group. Piero Atchugarry Gallery uses EU Commission approved standard contractual clauses to regulate the transfer and processing of data between group companies.
Outside the Piero Atchugarry Gallery Group
We do not transfer your personal data to organizations who wish to use it for their own marketing promotions or other purposes.
We will transfer your personal data to other organizations where it is necessary to enable us to provide you with the services you have requested. For example, we may transfer your data to our bank, payment card acquirers, shippers, warehouses, insurers, experts who help us with artworks (such as conservators), photographers, IT consultants and IT systems and cloud storage providers, online viewing platform and virtual exhibition providers, our email marketing provider Mailchimp, our online e-commerce platform Shopify, professional advisers, regulatory bodies, event venues, including art fairs (where you wish to have a pass), and caterers and direct marketing fulfillment and distribution. Where we do so it will be on the basis that these organizations are required to keep the information confidential and secure, and they will only use the information to carry out the instructed services. Some of these organizations may be located outside the EEA and you should refer to the section “Is your personal information transferred out of the EEA?” for more information.
We may also need to keep and disclose certain information about you to appropriate agencies to conduct anti-money laundering and trade sanction checks and to assist with fraud and crime prevention and detection.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow third parties to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
In the case of clients, we may share a copy of your invoice for a particular artwork with the artist who made it for their provenance records.
Our online viewing rooms and virtual exhibitions are hosted by Artlogic. Artlogic provides us with a platform that allows people to view artworks and content relating to art and our artists online. Any personal data that you provide when accessing our viewing rooms and virtual exhibitions will be shared with, and processed by, Artlogic only for the purpose of providing the instructed services (and not for their own purposes).
5. IS YOUR PERSONAL INFORMATION TRANSFERRED OUT OF THE EEA?
In the course of our normal business, Piero Atchugarry Gallery may transfer your personal data outside of the EEA to Piero Atchugarry Gallery offices and representatives and to other organizations who need to process your data in connection with the services that Piero Atchugarry Gallery provides to you (see the section “Who sees your personal information?”).
Non-EEA countries offer varying standards for the protection of personal data and your privacy rights and in some cases these standards are lower than equivalent EEA standards. When we send your personal data outside the EEA, we seek to put in place the EU Commission-approved standard contractual clauses in the form of an appropriate data transfer agreement. If you have any questions or would like further information about how we make personal data available to non-EEA countries please contact us.
6. HOW LONG WILL WE KEEP YOUR PERSONAL DATA?
We will retain your personal data for as long as we consider necessary to provide the relevant services and to maintain business records for tax, legal and regulatory reasons.
In the context of our research and records relating to sales and ownership of artworks to assist with checks on authenticity, provenance and title, we will keep this data for as long as the record is relevant to our legitimate business interest and the public interest.
We keep an archive, which documents artists, their practices, exhibitions and events over a number of years. All information stored in the archive is kept securely. Information in the archive is held by Piero Atchugarry Gallery indefinitely consistent with our legitimate interest in documenting the careers of artists represented by Piero Atchugarry Gallery.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
7. WHAT STEPS DO WE TAKE TO KEEP YOUR PERSONAL DATA SECURE?
We use appropriate technical and organizational measures to protect the security and integrity of your personal information.
Although we have in place modern security systems and procedures, we cannot guarantee the complete security of personal data held in our systems, nor that that information you supply through the internet or any computer network is entirely safe from unauthorized intrusion, access or manipulation during transmission. Any transmission is at your own risk and we will not be liable for any resulting misuse of your personal data.
Piero Atchugarry Gallery’s emails and websites may contain links to third party websites not operated by us. Those third party websites may collect and share personal information about you in accordance with their own privacy practices. Piero Atchugarry Gallery cannot accept any responsibility for the privacy practices or content of those websites. We encourage you to read the privacy notice of every website you visit
8. YOUR LEGAL RIGHTS
We aim to be as transparent as we can be about the data that we process and encourage you to ask us if you have questions about the data we hold on you.
Your rights
If you are a resident of the EU, you have the legal right to request access to your data (commonly known as a “subject access request”). If you exercise this right and we process personal data about you, we are required to provide you with a description and copy of that personal data, and to tell you why we are processing it.
As well as your subject access right, you may have the right to have your personal data rectified or deleted, to object to its processing or have its processing restricted. You may also request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a commonly used, machine-readable format.
You may withdraw consent at any time where we are relying on consent to process your personal data.
Where personal data is processed for a public interest, in the exercise of an official authority vested in Piero Atchugarry Gallery or for the purposes of the legitimate interests pursued by the Piero Atchugarry Gallery, you may object to such processing by providing a ground related to your particular situation to justify the objection.
You should know that, however, should your personal data be processed for direct marketing purposes, you can object to that processing at any time, free of charge and without providing any justification. Where you object to processing for direct marketing purposes, the personal data will no longer be processed for such purposes.
Please contact us at info@pieroatchugarry.com if you would like to exercise any of the rights set out above in relation to your personal data.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
Should you want to exercise your right to access your personal data (or to exercise any of your other rights) we may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
9. CONTACT INFORMATION AND COMPLAINTS
If you have a query or complaint in relation to Piero Atchugarry Gallery’s processing of your personal data, please contact us at info@pieroatchugarry.com. You may raise a complaint with your local regulator if you consider that we have infringed applicable data privacy laws when processing your personal data. However, we would appreciate the chance to deal with your concerns before you approach your local regulator, so please contact us in the first instance.
Latest update: June 30, 2023